This past Thursday, February 22nd, this semester’s Leadership Lunch Series marked its halfway point with a presentation about Digital Engagement and Social Media, and how to market a brand. The presenters included Director of Strategic Communications, Stacey Clapp and Digital Engagement Specialist, Lizzie Nealis.

The information was beneficial for young entrepreneurs looking to start their own brand, as well as those interested in careers in marketing, communications, public relations, and more.

The presentation covered topics such as elements of design which are important to creating attractive visuals. Clear photography, a cohesive color scheme, consistent fonts, logos, mockups, and a contact page can all be tools utilized to create a memorable brand. By tailoring content to a target audience, a brand can also help increase its reach. A call to action or “hook” can also help drive engagement from viewers.

Marketing can be subtle, such as colors synonymous with a brand in photo advertising–or more in your face–using things such as logos. An interesting fact about Stockton’s marketing has to do with the school’s official colors. These are black and white, the signature yellow and blue were only implemented as secondary colors dating back around 15 years. Stockton utilizes a variety of logos to advertise different aspects of the university. The Osprey “S” logo is symbolic of the sports program at Stockton, meanwhile the Stockton seal is more so associated with Presidential addresses. Other brands can implement this strategy as well, to create links between what they offer in the audience’s minds. The audience was invited to look at Stockton’s social media presence to see these tips being implemented.

For more information on future leadership lunch dates visit OspreyHub.